02-10
3千及以下·13薪
上海
工作地址
淮海中路222号力宝广场
职位信息
Key Responsibilities
Strategic Planning & Execution
61 Lead product development for Tmall Store, collaborate with external partner on fashion industry category analysis, set specific strategy to drive growth of our core and category businesses, and explore potential growth opportunities for product categories.
61 Lead Tmall content management and establish partnership with Red Book to fuel the business growth through content marketing channel.
61 Support the line manager in defining key priorities & initiatives needed to drive conversion & experience elevation.
Store Operation
61 Support line manager to build up weekly/monthly/quarterly operation KPIs & closely monitor and adjust tactics based on business performance.
61 Support line manager in driving sales strategy execution while meeting turnover and profit targets.
61 Support store operation including building up seasonal digital calendar and campaign plan, TP/vendor management, Traffic management, store UI/UX and innovative initiative with cross-functional support.
61 Drive content development including budget and plan, execution calendar, performance tracking and recap on monthly/quarterly basis with key stakeholders.
61 Support KPI analysis and recap for all digital campaigns and brand marketing initiatives.
61 Maintain strong relationships with internal functional and external Trade Partner & 3rd party platform partners to secure necessary resources and ensure successful execution of operational plans.
61 Summarize learnings and suggestions for improvement on a regular basis and provide insights and recommendations to internal & external teams
Requirements
61 Bachelor's degree or equivalent
61 4-6 years’ experience in E-Commerce or digital marketing
61 Fluent in Mandarin and English, written and spoken
61 Excellent organization, communication, and interpersonal skills, with strong, client-service approach
61 Ability to think proactively, creatively problem solve, prioritize, and escalate issues when needed
61 Self-starter, responsible, ability to work independently with minimal supervision
61 Ability to multitask/handle multiple projects with tight deadlines
61 Ability to collaborate with cross-functional teams internally and externally
61 Strong analytical skills
61 Collaborative, adaptive, resourceful team player
61 Proficiency in Word, Excel, and Powerpoint
Strategic Planning & Execution
61 Lead product development for Tmall Store, collaborate with external partner on fashion industry category analysis, set specific strategy to drive growth of our core and category businesses, and explore potential growth opportunities for product categories.
61 Lead Tmall content management and establish partnership with Red Book to fuel the business growth through content marketing channel.
61 Support the line manager in defining key priorities & initiatives needed to drive conversion & experience elevation.
Store Operation
61 Support line manager to build up weekly/monthly/quarterly operation KPIs & closely monitor and adjust tactics based on business performance.
61 Support line manager in driving sales strategy execution while meeting turnover and profit targets.
61 Support store operation including building up seasonal digital calendar and campaign plan, TP/vendor management, Traffic management, store UI/UX and innovative initiative with cross-functional support.
61 Drive content development including budget and plan, execution calendar, performance tracking and recap on monthly/quarterly basis with key stakeholders.
61 Support KPI analysis and recap for all digital campaigns and brand marketing initiatives.
61 Maintain strong relationships with internal functional and external Trade Partner & 3rd party platform partners to secure necessary resources and ensure successful execution of operational plans.
61 Summarize learnings and suggestions for improvement on a regular basis and provide insights and recommendations to internal & external teams
Requirements
61 Bachelor's degree or equivalent
61 4-6 years’ experience in E-Commerce or digital marketing
61 Fluent in Mandarin and English, written and spoken
61 Excellent organization, communication, and interpersonal skills, with strong, client-service approach
61 Ability to think proactively, creatively problem solve, prioritize, and escalate issues when needed
61 Self-starter, responsible, ability to work independently with minimal supervision
61 Ability to multitask/handle multiple projects with tight deadlines
61 Ability to collaborate with cross-functional teams internally and externally
61 Strong analytical skills
61 Collaborative, adaptive, resourceful team player
61 Proficiency in Word, Excel, and Powerpoint
公司介绍
Ralph Lauren began his design career in 1967 with an innovative wide-tie collection that launched the “wide-tie revolution” and marked the beginning of the Polo label. For over 40 years, Ralph Lauren has expanded and refined his vision into collections for ***, women, children, fragrances and the home, taking inspiration from the most captivating aspects of the world around him.
From the golden age of Hollywood glamour and the breathtaking American landscape to sleek vintage automobiles and the equestrian athleticism of polo, Ralph Lauren’s internationally heralded collections are found in ranch homes and urban penthouses, runways and red carpets, all around the world. Offering iconic style that is always fresh and modern but ultimately timeless and functional, Ralph Lauren designs for the way people live, paying homage to tradition but never bound by it.
Ralph Lauren stepped into China more than 10 years by licensed stores, and opened direct-owned stores from Y2010. Ralph Lauren has an aggressive new store opening plan in China, and will establish the free-standing stores in Shanghai, Xi’an, Chongqing, Chengdu, Beijing etc., with premium product lines, covering timepieces, fine jewelry, accessories and apparel.
For more information, please visit *******************.
From the golden age of Hollywood glamour and the breathtaking American landscape to sleek vintage automobiles and the equestrian athleticism of polo, Ralph Lauren’s internationally heralded collections are found in ranch homes and urban penthouses, runways and red carpets, all around the world. Offering iconic style that is always fresh and modern but ultimately timeless and functional, Ralph Lauren designs for the way people live, paying homage to tradition but never bound by it.
Ralph Lauren stepped into China more than 10 years by licensed stores, and opened direct-owned stores from Y2010. Ralph Lauren has an aggressive new store opening plan in China, and will establish the free-standing stores in Shanghai, Xi’an, Chongqing, Chengdu, Beijing etc., with premium product lines, covering timepieces, fine jewelry, accessories and apparel.
For more information, please visit *******************.
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